Axis Type Foundry
Axis Type Foundry
Creating Custom Branding Fonts
Not every font problem has a one-size-fits-all solution. While off-the-shelf fonts can be convenient, they often fail to meet unique project requirements. That’s where Axis SoftMedia steps in. We specialize in developing customized fonts tailored to your specific needs.
What Are Custom Fonts? Custom fonts are either modifications of existing fonts or entirely new creations designed for a particular purpose. Our clients typically fall into these categories:
- Software companies requiring unique fonts for their products.
- Creative professionals needing fonts adapted to new platforms.
- Publications undergoing redesign.
- Enterprises seeking distinctive typefaces to strengthen brand identity.
At Axis SoftMedia, we combine artistic creativity with technical expertise, delivering high-quality fonts on time and within budget. We proudly call this process "the art and technology of type."
The Art of Type Our type design process is led by Syed Manzar, a prolific Perso-Arabic type designer / developer whose vast portfolio reflects rare typographic acumen. His work spans corporate identity typefaces, retail fonts blending modern trends with historical revivals, and non-Latin type design for languages such as Urdu, Arabic, Persian, Kashmiri, Hazargi, Sindhi, Saraiki, and Pashto. Complementing Manzar's expertise is Arif Anjum, whose calligraphic mastery adds depth and finesse to every design.
The Technology of Type Beyond aesthetics, we have a deep understanding of font formats, languages, scripts, platforms, and the tools required to build robust font software. Our experience ranges from optimizing fonts for on-screen readability to adding non-Latin scripts for Unicode support. Notably, our team contributed to the development of Urdu TrueType fonts, revolutionizing on-screen readability for millions of users.
Every project is unique, and we help our clients identify their needs without overwhelming them with technical jargon. Whether it's tweaking ink traps, sharpening stems, or ensuring multilingual support, we make complex font creation simple and accessible.
Branding Fonts Typography is a cornerstone of corporate branding. The right font conveys a powerful message and reinforces visual identity across all brand touchpoints. However, selecting and implementing the perfect typeface comes with challenges:
Font Licensing Issues : Fonts are software and require proper licensing, which can be complex. Large corporations often find that developing a custom font is more cost-effective than licensing retail fonts. At Axis SoftMedia, we guide you through licensing intricacies to ensure smooth adoption.
Type Design Challenges : Most traditional fonts were designed for print. Today, brands must maintain consistency across various digital platforms, from mobile devices to digital signage. We create fonts optimized for all environments, ensuring legibility and aesthetic harmony.
Technical Considerations : Technical issues such as cross-platform incompatibility, poor display at small sizes, or missing characters for specific languages can hinder branding efforts. Axis SoftMedia specializes in creating OpenType fonts, ensuring seamless integration and superior legibility across devices and platforms.
How Axis SoftMedia Can Help Our team collaborates with internal brand management teams and design agencies to develop comprehensive branding font solutions. From selection to implementation, we handle every step of the process, ensuring your brand stands out.
Extending the Brand in the User Interface Fonts offer a unique opportunity to reinforce branding across digital interfaces. Whether it's an ATM screen or a mobile app, Axis SoftMedia can engineer fonts that maintain brand consistency at every digital touchpoint.
Font Licensing Axis SoftMedia offers various font licensing options to accommodate diverse customer needs:
Personal Use License: Covers up to five personal computers.
Multi-Workstation License: Suitable for up to 200 computers. Custom quotes are available for larger setups.
Enterprise-Wide License: Tailored for global usage across corporate networks.
Application Server License: Ideal for server-based applications with unlimited user access, both internally (intranet) and externally (internet).
Web Fonts License: Enables fonts to be used in web design via CSS @font-face.
Developer License: Designed for hardware and software developers who want to bundle fonts with their products.
Partner with Us Fonts are more than just letters they’re a powerful tool to convey identity and meaning. Whether you need a unique typeface, assistance with licensing, or technical support, Axis SoftMedia is your trusted partner.
Contact us today to explore how custom fonts can elevate your brand.